S1E4 Building YETI with Ryan Seiders

On this episode of the Peter Panda Podcast, we're telling an incredible story of a cooler company called, YETI. I sit down with Ryan Seiders as he dives into the impressive saga of how he and his bother, Roy, set out to build one of the most iconic outdoor brands in history. This story has it all, from their humble beginnings, to a multimillion dollar payday, to ultimately taking their brand public.